EVENT-MARKETING – FEATURES OF APPLICATION IN MODERN TOURISM

Oksana Vlasenko

Abstract


In the article analyzed the modern features of the development and using of event- marketing. Showed the conditions of the essence and characteristics of event management, its principles and methods of application. Characterized the features and importance of tourism and the benefits of application of event marketing as a promising method of indirect marketing communications. Used examples of practical application of event marketing activity. Determined correlation of event management and marketing and its subordination to the event marketing purposes.

Key words: tourism, event-tourism, event-management, event-marketing, socio-cultural sphere.

JEL: M 31


References


Avanesova, G. Cultural Activities: Theory and practice of organization. Moscow: Aspekt Press, 2006. Print.

Wexler, A., and H. Tulchynskyy. Why business needs sponsorship and charity. Moscow: Vershyna, 2006. Print.

Web. .

Web. .

Kuli, K., and K. McEvan. Corporate events, which have become a legend. Rostov n/D: Fenix, 2006. Print.

Lemer, S. Arts organization of events: one has only to start! Rostov n/D: Fenix, 2006. Print.

Maksimova, L. literary property. Moscow: Gardariki, 2005. Print.

Pereverzev, M., and T. Kostsov. Management in the field of culture and art. Moscow: INFRA-M, 2007. Print.

Press, S. How to write and sell in the US scenario for video, film and television Moscow: TRIUMF, 2004. Print.

Simanovskaya, O. Organization of HR-events - a successful russian practice. Moscow: Verteks, 2007. Print.

Tulchinskiy, G., and E. Shekova. Management in the culture. SPb.: Lan, 2007. Print.


Full Text: PDF
13 :: 1

Refbacks

  • There are currently no refbacks.